Their designs caught the attention of a fashion world that was turning away from high fashion towards “ready-to-wear” styles and they made high-profile quislings in 1965 with designer Emmanuelle Kahn. The Missoni brand hit the newspaper headline in 1967 with what become known as the “battle of the bras“. Rosita had told models to bump off their bras before sending them onto the runway at a major show in Firenze so that the colors of the bras would not show through the knitwear. Missoni came out on the covers of international fashion magazines including Vogue, Elle and Marie Claire. The brand is now a phratry that designs everything from sweaters to sheets to hotels. It is run by the founders’ children and several grandchildren.