Citizen has become the leader in Ecologically Friendly activity with its Eco-Drive collection of light-powered watches. With models drifting from dress to sport to pro dive watches, Citizen Eco-Drive runs ceaselessly in any kind of rude or contrived light for a lifetime of use.
In 2007, Citizen inaugurated radio-controlled atomic-timekeeping watches in the world. With the demonstration of the Eco-Drive Satellite Wave at Basel world 2011, Citizen has re-avowed its position as a worldwide leader in timekeeping technology.