Isabel Marant collection overwhelms H&M U.S. web getting out thousands of customers disappointed by ‘virtual queue’

Isabel Marant collection overwhelms H&M U.S. web getting out thousands of customers disappointed by ‘virtual queue’

When Isabel Marant’s limited-edition collection for H&M became available to online agents in the U.S. today at noon, 1000s of users were left discomfited when they were placed in a virtual queue. The US news agency observed that the collection had already overwhelmed H&M’s U.S. site. Shoppers, including us, were asked to systematically refresh the page in the hopes of gaining entry. ‘Due to the high level of interest in our latest collections, you are being placed in a queue,’ read a message displayed on H&M’s U.S. site. ‘We are working hard to give you access as soon as possible. Please try again

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